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About SAP!

Pedro Seromenho treating weevil infected PalmPedro has worked in gardens in and around the western Algarve nearly all his life. He began working with his father, who was responsible for planting and maintaining Praia da Luz’s very first tourist development, and since that time has worked on hundreds of gardens stretching from Lagos to Sagres. In the late 80s, he established his own business, dealing principally with foreign residents and visitors, and over the course of the ensuing decade, became aware of Red Palm Weevil. He could see the bug spelled disaster for one of the most majestic symbols of the Algarve’s tourist indusry, and decided to learn how to tackle it. He realised early on that prevention was the key – and also saw how few people were prepared to make that kind of ongoing investment. Thus, he’s attempted to bring prices down to the absolute minimum, while ensuring the survival of local palms.

In the few years he’s been offering palm tree treatments, he hasn’t yet lost a tree – even though he’s taken on dozens of examples affected by Red Palm Weevil - but he’s seen hundreds die simply because people didn’t believe in him, or couldn’t be bothered to invest in their palms.